10,000 Objects
Crafting the logic of a self-destructing marketplace
Work Completed
Branding, Art Direction
Industries
E-Commerce
Taking a new direction in something
We developed the brand narrative, web experience, and identity for 10,000 Objects, a self-destructing marketplace. Designed as a counter-argument to discount eCommerce, the platform rejects the limitless consumption model in favor of terminal scarcity: once the 10,000th object sells, the site permanently ceases to operate.
The experience bridges the gap between a high-value auction house and an industrial archive. Behind the rigorous consignment system, a curated panel vets every upload for provenance, cultural weight, and historical utility rather than purely market value. A refurbished shipping container twistlock, an often overlooked foundation of global supply chain networks, might sit beside an original Klee scribble or a vintage Chanel bag.
Live Website
The Title and Reason
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Our Core Message
The strategic direction was firm and clear: “Moving what matters.” Creating a brand around movement required rethinking every visual touchpoint, with kinetic typography, motion-responsive photography, and dynamic visual systems.
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The Title and Reason
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.